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Your Sales: Currently showing items 1 to 9 of 9
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Are Wider Margins in Sight?
Even a small price increase can make a big difference in your overall profitability. Margins in the tire sales business are razor thin. Increasing pri...
Assume The Sale
Sales experts agree that when you "assume the sale," it can be a powerful tool for increasing sales performance. When a B2B salesperson thinks positiv...
Cheapest Doesn’t Always Win
Pricing is based on three components: your costs to produce, market and sell tires and service plus all related business expenses; the profit you hope...
Dealing with Slow Times
The tire business can be seasonal, geographical or both. Depending on where you’re located and the time of year, you may experience heavy sales period...
Five Sales Lifters
Following are five ways to leverage your sales staff to rev up your tire and service sales:
1. Hire salespeople on the basis of their sales ability, ...
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Gift Certificate Marketing
Offering gift certificates is one innovative marketing concept you may want to consider. The basic concept is simple: Offer your customers pre-printed...
Loss-Leader Technique
Want to boost sales? Try the “loss-leader” approach. This sales technique involves significantly reducing the price of one item and using that as the ...
Selling to Women
Tire and automotive service dealers, especially, need to remember that women do indeed hold the purse strings when it comes to purchases. They wield s...
Telephone and E-mail Orders
When handling a telephone or e-mail order from an unknown customer, take reasonable steps to verify the identity of the person placing the order. Ask ...
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