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Your Brand: Currently showing items 1 to 12 of 12
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A Scientific Method
What’s the best way to make every advertising dollar count? Answer: Design your advertising so that you can determine how much profit each ad dollar g...
Affordable Advertising
Can’t afford traditional advertising? Here are some inexpensive ways to promote your dealership:
Network: Attend meetings, conferences ...
Bigger Not Always Better
Being small can actually provide a competitive edge over big retail. The secret for an independent tire dealership lies in flaunting – not hiding – yo...
Billboard Advertising Make Sense?
A billboard might be an ideal way to promote your tire dealership, but billboard advertising might not be cost effective unless you can get a full ran...
Build Strategic Relationships
Strategic alliances are referral partnerships in which two business owners in complementary industries, or with the same target market, cross-refer cu...
Community Service = Good PR
Community service projects don’t have to involve extended periods of time or huge financial outlays. Many low-cost, quick ways to serve the community ...
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Easy Business Boost
Don’t have the funds for a comprehensive ad program? There are alternatives. Word-of-mouth marketing, for example, is a simple and inexpensive way to ...
Getting in the News
Did you just get a hot new tire in stock? Are you offering a car-care clinic? Are you offering a special deal on a set of new tires? Let the media del...
How to Look Big
Even the smallest, single-location tire dealership operating on a modest budget can look like a big retailer. Here are several tricks you can use to e...
Marketing on a Budget
Marketing is a must for all businesses, especially for independent tire dealerships that typically don’t have the financial resources of the big-box r...
Protect Your Good Name
A trademark usually consists of a word, phrase, logo or other unique symbol that distinguishes a product or company from others. To protect your good ...
Writing Winning Promos
Word of mouth may be the best kind of advertising, but there will be a point when you’ll have to create promotional material. And when you do, make su...
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