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Your Customers: Currently showing items 1 to 11 of 11
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Accepting Credit Cards
Those of you who don’t already know that credit cards are safer than checks are living in the past. Even so, common sense must prevail when accepting ...
Adding a Touch of Class
Making your dealership more appealing to customers doesn’t always have to involve big changes to your dÉcor. Often, little touches, such as better rea...
Develop Loyal Patrons
One of the easiest ways to find out if customers are satisfied is also one of the simplest: Ask them. When customers are on the phone or in your store...
Developing Trust
Customers respond positively to businesses they trust and will establish long-term relationships based on the confidence they have in a dealer.
The b...
How to Retain Customers
If you treat your customers better than the giant retailer down the street, you can bet you’re going to get their tire business first. It all boils do...
Make New Friends, But…
You know the old saying: “One is silver and the other is gold.” While it’s always smart to prospect for new customers, don’t forget the ones who have ...
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Mending an Error
It’s inevitable – sometime, someone will have a bad experience with your dealership, causing you to lose business. Until robots are running tire deale...
Protecting Your Customers’ Credit
Credit card fraud is much more common than you might realize, and, in many cases, businesses are unwitting participants. You’ve heard tales of stolen ...
Remove the Risk
Anytime a customer buys tires from a servicing dealer, that customer is taking a risk that the tire will be right for the application and that the mou...
Service Quality Essentials
Texas A&M University conducted a study to determine the key components involved in service quality. Researchers polled service managers and consumers ...
Servicing the Customer
You’re in business to make money. And just how to do you make money? By selling tires and performing undercar work? No.
You make money by providing c...
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